Our One And Only Shangri-La
(by Alice Alnina | outlookindia.com | May 21, 2001)
Shangri-La, the most used and abused nomenclature in hotelier
history, is 68 years old and describes a place which doesn't
exist. Alice Albinia untangles the myth.
1933:
James Hilton's novel 'Lost Horizon' is an excited evocation of
Shangri-La, a valley in Tibet, whose inhabitants live in perfect
peace. Penned in a post-WWI world, the fictional concept becomes
an instant hit.
1933-1945:
Sworn in as 32nd President of the United States the year the
book comes out, Franklin Delano Roosevelt takes the name in vain,
christening both his Maryland presidential retreat and the secret
base from which James H Doolittle led the 1942 bombing raid on
Tokyo after the Himalayan idyll.
1937:
Shangri-La's eternal infamy is assured with Frank Capra's lush
film of the book starring Ronald Colman and featuring some wild
snow scenes in decolleté dress.
1960s:
As Beatlemania grips the world, four hip girls from high school call
themselves The Shangri Las, dress in leather catsuits and top the
charts with a motorcycle elegy, Leader of the Pack.
1973:
The musical version of Lost Horizon flops despite the enlightening
presence of John Gielgud as a Tibetan monk.
1989:
There are now an estimated 50,000 Hotel Shangri-Las.
1997:
The century draws to a disillusioned close and anything goes in
Shangri-La land. From "clothing optional" nudist colonies in Arizona,
to semi-transparent window shadings...the name is everywhere, full
of high-altitude sound and glory...and signifying nothing. As Stevie
Nicks puts it with a pout, There's Trouble in Shangri-La.
1998:
Meanwhile, the battle rages over where exactly Shangri-La is.
After five years of searching, an American explorer called Ian Baker
discovers a previously unchartered waterfall in the wilds of east Tibet,
which he claims leads via a rock portal to a mysterious valley.
The Chinese authorities promptly close the area to foreign
exploration. For in 1997 always one step ahead they had cheerily
found, requisitioned and relocated Hilton's Shangri-La within their
own Yunnan Province. Tibetans and hoteliers across the globe try to
raise a storm; but the Hilton estate does not say a word. Shangri-La,
after all, had long since passed into the public domain.
2001:
But just when you thought that every idyll has a rotten core, Outlook
Traveller can reveal a soothing home truth. According to the website
of a Clark University NRI, Hilton's horizon is now, always was and
ever shall be located at 14,000 ft...in Arunachal. You saw it here first.
Go forth and find your desi Shangri-La.
|